LeadPro Email Marketing solution now supports Personalization of Email Subject Line in the email campaigns sent through LeadPro. While advanced personalization feature was available in the LeadPro right from the beginning, it can only be used to personalize the contents (or body) of the email message. Since several customers prefer to use personalization in the subject line, we have decided to extend the personalization feature to the subject line also.
Our recommendation is not to use the personalization in the Subject Line. The typical personalization tag used is “first name”. Unless you know the subscriber personally, it may not be essential to use the first name in the subject line. However, it is up to the users to decide whether to use it or not based on their individual tastes, requirements and experience.